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Working with Real Estate Companies in Covid times

Selling your House in these uncertain times can be complicated. How do you interview Real Estate Professionals? How difficult will it be to “prep” your house for sale? Are there repairs that you need to make? Can you find contractors using safe practices to do the work? Do you let potential Buyers in your home? Once you sell your house where do you go? How will you buy your next home? So many questions!  What was once a simple practice has turned into a more cautionary process. 

In the old days, you called a few local Real Estate Professionals and made appointments for them to come to the house and give you their best reasons why they are the right agent to sell your home. Maybe they were someone your friend or neighbor used, or perhaps you saw their ad on the corner bus bench or better yet their persistent mail campaign actually DID get your attention. However you found them, they made your short list of candidates for the job. Then you invited them to visit your home to evaluate and set their listing price recommendation,  roll out their marketing campaign and plan an open house schedule.

Many of the procedures have been modified due to the Covid-19 pandemic and Agents have had to change the way things are done. If the house needs repairs to prepare it for the marketplace, or just a little work on the curb appeal, you need make sure you practice social distancing and use protective gear when inviting contractors or repairmen in to give you estimates or perform work. Showing a house requires even more care. Taking precautions is foremost on everyone’s mind.

While virtual reality use in real estate has been on the rise, it appears that “virtual realty” may be here to stay. In an industry where seeing is believing, marketing creativity is expanding. Innovative tools that were designed to enhance the process have become a necessity to introduce properties to the marketplace. 3D technology for video tours and drones for external and aerial views are more commonplace than ever. Live video showings greatly assist in presenting properties while keeping both Buyers and Sellers safe and sound. (Interesting information found in Zelltor.com)

These types of technological advancements have given way to a new platform that facilitates the house-selling process while giving the Seller exposure to a wider audience of prospective buyers, including Investors who will Leaseback the home to them enabling the Seller to stay as a renter.

By: Arlyne Cassuto

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