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Illustration


The role of the illustration is to bring specific messaging to life in a fun, unexpected way, so the illustration is a powerful storytelling tool we use to tell a story that photos can´t.

principals

  • Easy to understand

    They must transmit the message in a way that is easy to process and never leave it to subjective understanding by the audience.

  • Simple... less is more

    You don´t need a lot of elements to pass on the message, just use the correct and necessary elements, avoid filling the canvas whit ornaments.

  • Active, not passive.

    Our illustration shows some movement, there is always something going on in them, a house isn´t just a beautiful place is where a family lives and has their owns dynamics, "the meaning of home", that´s one of the aspects we want to highlight whit our illustrations.

Composition

Illustration Palette

Illustration application

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