The role of the illustration is to bring specific messaging to life in a fun, unexpected way, so the illustration is a powerful storytelling tool we use to tell a story that photos can´t.
Easy to understand
They must transmit the message in a way that is easy to process and never leave it to subjective understanding by the audience.
Simple... less is more
You don´t need a lot of elements to pass on the message, just use the correct and necessary elements, avoid filling the canvas whit ornaments.
Active, not passive.
Our illustration shows some movement, there is always something going on in them, a house isn´t just a beautiful place is where a family lives and has their owns dynamics, "the meaning of home", that´s one of the aspects we want to highlight whit our illustrations.